It was only the response from the crowd that kept us going. Later, we started getting invites to perform in colleges. Then, we got to a point where they’d let us perform our set in its entirety. Most of the times, we’d get disqualified because we didn’t meet the criteria for a band. When others would perform with a complete band, we’d be just two or three people on stage.
But we couldn’t turn that into a commercial venture. The audiences used to look at our music with amazement. I’d rap and Jeeva would produce the music. So, what kept you going? There were a lot of people vibing to hip hop, so we believed that once we got our music out to them, the rest would follow automatically. You needed access to people and technology even though you had talent. In that sense, starting our journey was a challenge. There are artistes who are pulling it off with just a laptop and a sound card. Now, you can sit in your bedroom, record and make your music reach the audience. So, if you were an artiste back then, most of these channels were blocked. It was very rare to see local artistes being supported by clubs, and even if that happened, it used to be a rare case. In clubs, they used to play only English music.
Hip hop hardly had a space there as well. When you take the live music scene, it was rock music that was dominating. Then, you had to take it to a label, who would then decide if they wanted to take you on board or not. You had to book a studio to record your album, for which you needed money. You did not have the technology of today that has made it easy now. Now, people can set up a studio in their homes, but at that time, it wasn’t affordable. You had to make an album on physical media, like CDs. “BIG LATTO!!!! Congratulations 💋,” added Remy Ma.Looking back, what were the challenges and opportunities when you started out? Back then, there was no streaming. “👏 Congrats boo I’m soooo proud of u U deserve it ! 😻😘❤️🤗, wrote Lil Kim. “Best Female Hip Hop Artist 😭,” she penned in the caption. She shared a video of her reaction to the win.
Meanwhile, over on Instagram, Latto received her flowers from another pair of NYC Hip-Hop icons. Thank u Bardiiiiii 💋 - BIG LATTO 🍀🎰🍒 June 26, 2023 “That performance ateee down,” she tweeted. Her performance also garnered rave reviews with “ Put It On Da Floor Again,” collaborator Cardi B praising her energetic set. Latto’s acceptance speech after winning Best Female Hip-Hop Artist at the 2023 #BETAwards: /Yz0OJPQxac- Power 105.1 JLatto Performs At 2023 BET Awards “And my man, thank you to my man, Latto declared with a flick of her hair. She also reserved a thank you for the mystery man in her life. Hopefully we gon’ see an all-female tour, you feel me? Very soon. This is the year of the female, the year of women. “Shout-out to some of the women I think should’ve been nominated,” Latto said. The “Big Energy” hitmaker beat out an all-star list of her peers in the Best Female Hip Hop Artist category, including Nicki Minaj, Cardi B, Megan Thee Stallion, Ice Spice, Coi Leray, and GloRilla.ĭuring her acceptance speech, Latto paid tribute to her fellow nominees and hailed “all the women who paved the way for this to even be possible.” She also acknowledged the “category is going crazy this year,’ before shouting out a host of other women worthy of the nod. 25), performing her viral hit “Put It On Da Floor” before walking away with one of the most coveted awards. Latto stole the show at the 2023 BET Awards Sunday night (Jun.
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